Given its high-profile nature, the well renowned ITN Building designed by Sir Norman Foster was always going to be a challenge to help GPE re-educate the property market. A challenge that we were more than excited to take on.
It quickly became clear to us that moving into this space was going to be a huge statement for any potential occupier. The 3.4m floor to ceiling height and exposed coffered concrete ceilings, combined with a CAT A specification was an unbeatable combination for any tenant — and would definitely help to redefine them as a company. The space itself was also unlike any other in the market, which gave us a great talking point, so our campaign became based on the idea of ‘REDEFINING SPACE’.