Midtown is changing. The historic quarters within that have seen so much, have now begun to form new opportunities for the modern international business world in constant flux.

Through a sensitively restored façade on Chancery Lane and a new terracotta elevation of Breams Buildings, the new working space brings new light to the legal quarter. 28 Chancery is a 100,000 sq ft office and retail development consisting of high quality accommodation in an amazing location filled with the old and the new.

To pay homage to the past and the present we created a positioning piece aimed at challenging the old perceptions of this Modern neighbourhood. Our talking-heads sub-campaign ‘Midtown Originals’ leverages professional opinion from some of the neighbourhood’s more established businesses and personalities.