When the Arts & Events department at Canary Wharf Group approached us to help re-brand and evolve their quarterly magazine, it was an exciting prospect.
The brief was to create a brand that would not only communicate and appeal to the Wharf’s 100,000 employees but also the 750,000 visitors that pass through Canary Wharf every week. The brand’s magazine needed to stand out in the numerous shopping malls to make people want to read it — and in doing so, drive more traffic to its events.
A clean identity was created and an intelligent set of typography guidelines which brought cohesion to the Arts & Events brand and clarity to the magazine’s thousands of readers. Working with such varied, artistic–led photography also meant we needed to create a colour palette that would be flexible enough to change with the seasons and current fashion trends throughout the year.