Canary Wharf Group’s quest to bring young technology and digital start-up companies to the area has led to the creation of Level39, an entire floor at One Canada Square. This specifically designed facility provides sophisticated, high–spec office accommodation and social spaces for small tech businesses.
Our brief was to create a brand that would appeal to a whole new demographic, one that our client hasn’t reached out to before. A brand mark and graphic system were created with flexibility, to manifest itself physically within the space. A set of brand guidelines, pre–launch marketing collateral, full set of corporate stationery and a website are among the other elements of this growing project.