Acres of possibility: the launch of RiverAcre.

Introducing RiverAcre…

Previously Cannon Bridge House, a well-known name in the market, we were tasked with repositioning and renaming the asset.

The challenge wasn't just choosing a new name, it was bringing the market along with us. Two distinct buildings, united by landscape, light and experience. Cannon Bridge House comprised The Atrium
Building and The River Building.

We renamed the overarching scheme RiverAcre, retaining The River Building and rebranding the area of most change as Acre View. The name draws on the Thames views and the scheme's standout USP: a one-acre roof terrace.

We chose logic and authenticity over something that felt contrived. Following our phased tease launch, which generated a strong volume of enquiries, we'd call it a successful solution.